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Digital marketing guides today: Create a marketing and sales pipeline that doesn’t leak – Too often, companies do this basic equation: Our goal is to double our revenue by doubling our number of clients. This means we need to double the number of leads we get. Which means we need to double the number of people in our database. Doubling your database can be daunting and takes time, particularly if you want to be sure you are getting your key customer segments into your database. The real equation you should be doing starts with the question: How many of our ideal customers come into our marketing and sales pipeline and leak out? How many get onto your marketing database but never become a lead? What happens if you improve this conversion rate by 10%? How many of your key customer segments become leads but never buy? What happens if you improve this conversion rate by 10%? How many become customers but never give you repeat business, recommendations or referrals? What happens if you improve this conversion rate by 10%? Read more info on marketing coaching.

This means for most businesses, it’s becoming ever more challenging to run a profitable business and meet return on ad spend (ROAS) targets; their expected ROI from their digital marketing efforts is not necessarily happening as fast as advertisers would like, or in ways they expect. Align Your Digital Marketing Strategy with Your Business Goals: Your digital marketing strategy must reflect your business strategy, as well as both your short-term and long-term goals. Hence, the are a few considerations to make when either getting started in your digital marketing campaigns or when planning to scale up. If you are a well-established brand, you probably already benefit from a reasonable degree of brand awareness. Chances are, you have successfully built up a customer base and have collected plenty of data in the process, so you know your audiences well and are more easily able to target new and existing customers. These historical data points will help you gain insights into what has worked for you traditionally and build on your strategy moving forward.

Having a successful dropshipping business is not just about opening a store, and it is not even enough to have a great product. To make your business fruitful, it is necessary to apply appropriate marketing strategies to generate dropshipping sales because just like physical stores, those that are online also demand attention. Although under a dropshipping scheme your investment in the logistics part will be minimal, your business will be useless if you do not attract potential customers. As in digital marketing strategy, it all starts with attracting customers.

There was a time when backlinks were the go-to thing for SEO. Thankfully, things have changed and Google has started placing more importance on contextual links. Links that are embedded within your content and point to contextual text and information are valued. It will give you more traffic, visibility, credibility and authority. You can earn more contextual links by doing the following: Guest blogging, a powerful link building strategy; Getting links from high authority sites that focus on your niche; Attaining editorial links from well-respected magazines like Entrepreneur, Forbes, Inc Magazine; Getting your leadership team interviewed by relevant magazines; Finding broken links on high-quality websites and replacing broken ones with your contextual links.

Why China dropshipping? China is the world’s number-one producer of cement, steel, and chemical fertilizers. Of the ten largest steel producers in the world, six are based in China with the country’s annual steel production of 683 million tons being the highest in the world. China also has the largest cotton textile output of any country with textile manufacturing accounting for 10% of the country’s gross industrial output. China is the third largest producer of automobiles in the world behind the US and Japan with the annual automobile export being estimated to be $70 billion. The automobile sector experienced a dramatic growth in the past few decades with the country’s annual automobile output increasing from 1.45 million units in 1995 to over 13.7 million units in 2009. Manufactured products account for about 94.3% of China’s $2.09 trillion total exports which include automobiles, ships, locomotives, textiles, fertilizers, and electronics.

Authentic content was a major trend for 2019 — and it’s set to become even stronger in 2020! We’re seeing tons of brands and businesses getting on board and showing a more honest, real, and vulnerable side to their brand and business, and getting huge engagement returns from it! A high level of authenticity can go a long way in building a stronger connection to your audience. When you can showcase the good with the bad, the struggles along with the wins, your brand will be more relatable to your audience. By switching her thought process to “caption first, and image second,” it allowed Sarah Nicole to be more journalistic in her approach, while being able to share more vulnerable and authentic moments of her life with her followers.

To attract new customers, you also need to maintain a powerful SEO presence. With 81% of shoppers using the internet for research before making purchasing decisions, it’s imperative your business is at the forefront of search for related keywords. Having a strong SEO presence also translates to more in-store purchases, as well — in fact, 78% of local mobile searches result in an offline purchase. Finally, it’s critical you spend time and resources on your business’s website design. When these aforementioned customers find your website, they’ll likely feel deterred from trusting your brand and purchasing your product if they find your site confusing or unhelpful. For this reason, it’s important you take the time to create a user-friendly (and mobile-friendly) website. See additional information on https://marketingspaces.co.uk/.

Running an organization isn’t easy! There are countless things that require your attention and it’s hard to dedicate time for anything new. The key to running a successful and sustainable business is task delegation. Having an expert devoted to a crucial part of your workload allows you both to do what you do best while sharing a common goal. By hiring a social media manager, you can shave off a few hours from your schedule each week without breaking the bank.

A conventional e-commerce store owner needs to take professional-quality photos of products, which includes a good digital camera, a light box, lighting and more, which can be quite costly. This problem is solved with a dropshipping management app, as the “product importing” feature allows for instant photo import.