How to pick good products to dropship on Shopify? Here are a few tips and a recommendation to let a pro to the market research. While a dropshipping business is easy to startup and great for new entrepreneurs, it’s still a business. You’re going to experience challenges and obstacles that’ll require you to find a way to overcome adversity. You’ll be required to pivot several times as you grow your store. A new trend might pop up within your niche that you need to add to your store immediately to capitalize on sales. A product you really like might not be liked by your customers requiring its removal from your store. An ad might perform really well and require you to scale quickly resulting in you negotiating with your bank for a business loan.
If you’re brand new with no testimonials or product reviews, it’s going to be hard to get sells. People want to hear what previous customers have to say about your business and products, that’s where social proof comes in. Without good reviews and testimonials, you’ll have lower conversions overall. The easiest way to get product reviews is by asking your suppliers for them. Don’t reach out to all of your suppliers, just focus on reaching out to suppliers for the products that are selling the best.
One of the key dropshipping tips to remember is to not just rely on the XML feeds that are provided by wholesale suppliers, manufacturers, and other stores. The descriptions are typically generic, which not only can decrease your conversion rate, but it’s also bad for SEO as you’re competing with all the other dropshippers that are using the same material for their stores. While it may be a pain and time consuming, it’s well worth creating unique product descriptions that are optimized for the keywords that you’re looking to rank for. Your product descriptions should mention features and benefits while connecting with shoppers on an emotional level. Remember, on the whole, people are irrational – making that emotional connection through a unique product description can help a dropshipper take advantage of a person’s natural cognitive biases.
How to find the perfect products ? A few words about dropshipping market research. Another great way to generate ideas of dropshipping products to sell in your online store is by looking at social shopping platforms. Social shopping sites are ecommerce enabled websites where the shopping experience is shared with a social network of people. Sharing can include liking, commenting, recommending or sharing products with others. The main premise for sellers on these sites is using others recommendations and influence to gain more sales. Look around these websites and discover how people use them. Notice how each store’s customer reviews are prominent and feedback is important to the UI. This makes it easy for you to research potential dropshipping products to sell in your store as you can quickly identify products that people love and are raving about. Or you can let an expert to do the product market research for you while you focus on marketing or improving your website. See more details at Dropship on Shopify.