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SEO laws and white hat practices change every year so here are some SEO advices for best results in 2019. In addition to optimizing for your own website, you must also optimize for the Google search experience in 2019. “Answer boxes, recipes, the knowledge graph, carousels, and who-knows-what-else will take an even bigger bite out of organic traffic,” said Ian Lurie, CEO and founder of Portent. “That makes SEO even more important, because exposure is as much about visibility in the SERPs as it is about clicks.” That means optimizing for featured snippets (a.k.a., position zero) and other Google search features will continue to be an important trend – and more important than ever – in 2019. “We have been able to achieve many answer boxes for our own site and client websites,” said Jim Bader, senior director of SEO at Vertical Measures. “Every time this happens, it results in a significant spike in organic traffic.”

Everybody loves featured snippets—those handy text boxes that pop up when we search and provide quick answers to our questions without needing to click a link. They’re becoming a particularly important part of the UX as convenience becomes the norm and mobile and voice searches rise in prominence. Below is an example featured snippet…on featured snippets! But their role in good old-fashioned web SEO can’t be overstated—according to research from HubSpot, content with featured snippets doubled their click-through rates. While the exact process for selecting this snippets isn’t precisely known, HubSpot’s research identified a few trends. Every site has a few, and they’re not always a big deal. But when your site has hundreds, or thousands, it can be detrimental to your SEO. Zombie pages bloat your sitemap with numerous pages that Google deems low-quality, as they earn no traffic or engagement.

WordPress SEO tip : When you enter your keyword in Google, the first ten (10) websites that appear are your most fierce competitors. To clinch that elusive first position, you must beat them all. Do you recall that wise saying that goes like keep your friends close and your enemies closer? Take time to study your competition. Get answers to questions such as: Why does number one beat me? What do they do different? Are they implementing white hat SEO techniques that I might be missing? Perhaps they aren’t as good as you’d imagine – maybe their content is stale for instance. This could be your window of opportunity to get the ranking you deserve. Study the competition and beat them at their own game. A little competitiveness is awesome. Plus if the reward is better rankings, more traffic and ultimately better conversions, I’m up for the challenge any day. Are you?

Technically flawless websites: Users are becoming more and more demanding and should be able to rely on your pages being usable in 2019 as well. Don’t use Adobe Flash anymore, for example. Mobile optimization: In most areas, more than half of all search queries are now done on smartphones or tablets. This makes it all the more important to meet this user need. Mobile Optimization is the standard for creating new websites today. With Accelerated Mobilie Pages (AMP) and Progressive Web Apps, Google shows you how to make your mobile page even faster. AMPs are already an integral part of Google SERPs. It is expected that the “AMP” theme will gain even more momentum in 2019, but not all website should use it, due to its limitations. AMPs are often devoid of images and structure and consist of pure text, which is why these pages load so quickly. We have applied AMP before and removed it later, but news websites absolutely need it today, because it gets news articles into Google’s news carousel at the top in mobile devices.

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