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Recommendations on product design

Oct
26

Searching for Product development tips ? Now we cut even deeper. Even if an element of the design is useful, it still might get in the way. For creative types, whether they be designers, artists, composers, or poets, the temptation is always there to include too much. Too many features, too many notes, too many colors, too many words. Sometimes it’s easier to add components than it is to take them away. Many product designers get hung up on their idea. It may be a great idea, but does it need to exist? Most successful products begin as great ideas, but most great ideas don’t become successful products. Do the appropriate amount of research and ensure you use a professional design and development process.

Competition can seem like a challenge to some but in reality, it’s a tool for success. Your competitors may create similar or better products than you are currently working on. This should encourage you to go back to the drawing board and improve. Without the competitive nudge from your counterparts around the world, you would not be forced to think outside the box or work harder at creating a top quality product. Without the constant threat of competition, nothing improves. Study your competition and evaluate everything they are doing from product development to marketing. In almost every situation you will be able to find brands doing things both right and wrong. Analyze these issues and improve on them. This can only stand to make your product even better than you had originally imagined. You want to hit the market with something consumers will buy and you only have one chance to make a first impression. So do the research beforehand and ensure you launch with something that is nothing short of spectacular. Read extra details at Launching a product.

Making decisions around these concepts will ultimately inform the process of creating each specific brand element such as your logo, website, social media pages, signage and/or packaging. Prioritize brand elements most important to your key customer base. Keep in mind that just because the typical startup template dictates getting a logo, website and business cards first, that may not make sense for every type of business. And because time is literally money when you’re an entrepreneur starting out, you need to focus first and foremost on the touchpoints that have the capacity to drive revenue and sales. While nearly every company needs a basic logo and some sort of web presence, it could be that your Instagram page or even Linkedin profile supercede the need for a full-blown website in the first six months out of the gate if these are where your customers are most likely to find and vet you. Or perhaps business cards are “nice to have,” rather than a “must”, at least at the beginning. Choose and prioritize according to your needs rather than tradition.

Start-Up tip of the day : Surround yourself with the right people: Networking is a means to an end—you need to establish who is worth your time and who isn’t. Don’t underestimate the value of someone useful, and similarly, don’t underestimate the destructive potential of someone who isn’t. Be dedicated to work: Launching a startup is not like having a regular 9 to 5 job—if you want to avoid failure, you have to be prepared to fit your life around work. It may seem like working for yourself will mean better hours, but to be successful, you’ll most likely be going way over the standard 40 hour work week. On the bright side, whatever results from your hard work is entirely your own. Source: https://www.petermanfirm.com/.

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