Here is a blog post about growth hacking, the best growth hacking agencies of 2018 and what really is this latest trend in marketing.
Growth Agency is not the latest jargon dreamt up by companies that are trying to find space in a crowded market. Instead, the term is a genuine one that recognises the way agencies have evolved to serve their clients and provide value for money.
Over the last two decades, design agencies have had to widen their offerings to include website design, social media management, online content management, inbound marketing and more. Delivering a full service has meant increasing skill sets and taking on broader briefs. The agencies that have thrived in this period are those that have focused on offering integrated services and doing the hard thinking about making sure that the client is getting value for money. Adopting Growth Agency as a descriptor brings a responsibility to focus on value over product, outcome over output and collaboration with clients on the questions that matter.
Here are some of the best of 2018:
Voxturr comprises growth team and advisors that have more than 100 years of combined experience in growth strategy building, digital marketing, digital product development, user experience designing and core development.
The team has been a part of unicorn startups, Fortune 500 companies, and top-notch consulting firms including BCG and McKinsey. Voxturr has worked on more 5000 growth experiments.
Rockboost follow growth hacking methodologies for their clients. The company has served over 200 companies as growth advisor. Rockboost also provides growth training to students who are interested in growth hacking career.
Location: Rotterdam Netherlands
Bammboo is a full-fledged growth hacking agency that provides a wide range if growth hacking services. Bammboo implements a proven growth hacking process for their clients, while also focussing on improving skills, tools, and knowledge for their team.
Growth Hacking Rockstars help grow business by following the growth process i.e. : find your ideal product-market- fit, define your north star metric, create your experiment roadmap and testing and analyzing until hyper growth is the result.
Inbound labs specialize in Growth Hacking using HubSpot. They are a top 5 platinum tier HubSpot integration partner that blends inbound and growth hacking in an unique way.
You can see the full list of top 10 growth hacking companies with even more detailed info.
Growth hackers often focus on low-cost alternatives to traditional marketing, e.g. using social media, viral marketing or targeted advertising instead of buying advertising through more traditional media such as radio, newspaper, and television.
Those who specialize in growth hacking use various types of marketing and product iterations to rapidly test persuasive copy, email marketing, SEO and viral strategies, among other tools and techniques, with a goal of increasing conversion rates and achieving rapid growth of the user base. It can also involve online community management and social media outreach or highly personalized outreach to news outlets to improve performance metrics such as driving customer acquisition and selling products.
To combat this lack of money and experience, growth hackers approach marketing with a focus on innovation, scalability, and user connectivity. Growth hacking does not, however, separate product design and product effectiveness from marketing. Growth hackers build the product’s potential growth, including user acquisition, on-boarding, monetization, retention, and virality, into the product itself. Fast Company used Twitter “Suggested Users List” as example: “This was Twitter’s real secret: It built marketing into the product rather than building infrastructure to do a lot of marketing.” However growth hacking isn’t always free. TechCrunch shared several nearly free growth hacks explaining that growth hacking is effective marketing and not mythical marketing pixie dust. As new tools(SaaS) come out specifically that focus on more advanced forms of Growth Hacking, more and more tools are being offered as free.