Business News Network

Top autonomous vacuum solutions from Navia Robotics

Jun
19

High quality vacuum robots solutions with Navia Robotics: Vacuum 40 is the ultimate autonomous vacuuming robot for larger floor spaces. Compactly designed and designed to work on various soft and hard floor types, Vacuum 40 is an ideal solution for hotels and retail space with narrow corridor aisles or mixed carpet and tile flooring. With rotating side brushes and an optional mop head, the robot can simultaneously handle vacuuming and sweeping on carpeted surfaces while also sweeping and mopping hard floor surfaces. With the advanced 3D cameras on board, it can automatically identify the type of floor and switch to the appropriate mode autonomously. Discover extra details at vacuum robots.

Of course, merely installing a BellaBot is not enough to get the most out of it. Navia Robotics, with our years of experience in the food service industry, will always coordinate with customers on best deployment methods and usage practices to ensure your staff are fully equipped to take your operational effiency to the next level. We’ve worked with countless restaurants to coordinate and adapt with the workers and workflow to best integrate serving robots in their space. No other robot company can provide the right balance in consulting and providing you with the best solutions to make your transition to a more advanced, more efficient restaurant with the deployment of the latest robotic technologies. It’s no wonder we have customers lined up to try out and procure the BellaBot, and have existing customers come back to procure additional units!

Navia Robotics is a leading solutions provider for service robots in restaurants, cafes, hospitals, schools, factories, hotels and shopping mall settings. We have been serving customers around the world for six years now with our expertise in location sensing, voice recognition, obstacle avoidance and precise positioning technologies. If you are looking to save on labor costs, enhance customer service and provide a refreshingly new customer experience, look no further and contact us today to find out more about the different robot solutions we offer.

IPX5 Waterproof Cabin: The HolaBot’s cabin area is IPX5 rated to take on various liquids splashing while operating. Simply wipe it off with a damp towel for easy cleaning. Different Operating Scenarios: The HolaBot can be used in various different environments, such as restaurants and hospitals as shown below. Other novel uses include banks, pharmacies, factories, warehouses and order fulfillment centers, auto/truck repair facilities among others.

BellaBot was made with form and function in mind, with flowing curves and sharp edges in all the right places. The ergonomics are designed for easy human interaction, including screen tilt angle, device height and easily accessible trays. BellaBot is equipped with multiple sensors that sense the surrounding in both 2D and 3D, all in a compact modular chassis. It can stop immediately when an obstacle is detected and comes with an advanced suspension system to prevent items on the trays from tipping over. Read more info on https://www.naviarobotics.com/.

In addition, voice recordings were made to introduce the guests and to remind them to take table settings and menus from the robot once arriving at their tables. If patrons needed another set of tableware or napkins, or even a menu for a late arrival, the KettyBot could easily be dispatched to service the particular table quickly. Of course, some things to take into consideration are the operational characteristics of the restaurant, so this may or may not be the ideal use case for you. However, for the vast majority of fast and casual dining establishments, owners have commented how much of a time savings it was to utilize the KettyBot in such fashion. Customer service and satisfaction metrics went up, and patrons enjoyed the novelty aspect of watching service robots go around, generating even more buzz and essentially free social media marketing.

Billboard on Wheels: KettyBot features a large 18.5″ display right at the front and center of the robot to catch your customer’s attention. The display can show promotional materials in customized zones, providing an eye-catching approach to marketing. It’s literally a billboard on wheels! KettyBot features built in AI voice integration, allowing it to intelligently greet guests and interact with passing customers. It’s cute, it’s eye-catching, it naturally attracts attention without being pushy!

PuduBot features an industry leading visual SLAM solution for accurate location positioning and obstacle avoidance. In addition to the visual SLAM sensors, a LIDAR sensor ensures the PuduBot can react to the presence of obstacles in the blink of an eye. That means whether you have a dozen tables or a hundred, PuduBot will be able to go to the correct table consistently, making your job easier and not having to worry about any mix-ups with customers.

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Bike landing airbag manufacturer in China

Jun
19

Bike jump airbag provider right now? Inflatable MTB Airbag Lander : It will shield the riders from injuries when they try to bike jump to practice their skills with their motorcycle or bmx ride. You can use this high quality ramped Inflatable Stunts Airbag for your bike parks, ski resorts and outdoor backyard or anywhere you like. You can pick the size according to your level rider , for a learner it is very helpful to try their first little jumps with such astonished air bag. But for a expert rider , it opens up a whole new opportunity while trying to learn whipping and back flips. That is why you should buy a air bag for your bike and motorcycle. According to the biker experience , before ride out the inflatable landing air bag please set the lower chamber a bit softer and upper chamber firmer. It will have the 360 stainless steel D anchoring system around the bottom of the inflatable landing air bag for fix the air bag on the ground. Find more info at bike landing airbag.

Guangzhou Joy Inflatable Limited is custom inflatables factory which is specialized in the inflatable water park, inflatable tents and stunt airbag. We can offers you a customized solution for your location. This can be an individual product combination that fits you specific parameters , budget and dimensions . With Our experience from the past 10 years in the 50 countries, we know which setups make sense in terms of fun and operation.

Inflatable water slip N slide it must be built up on a slipe with 15-30 angles ,both street and hill , so that people can freely slide to the end with water .Climb up ,tumble down ,shake yourself off and try again . Of course you can add some soap foam on the slide to make it more smooth and Slippery or all kinds of swim ring to push you fast to slide.In addition , when people are playing , you need to sparay water with the water pipe.

Now the epidemic situation is severe internationally, the cumulative number of COVID-19 cases worldwide exceeded 1 million now. A certain extent, there is shortage of hospital beds. So square cabin hospital plays an important role on relieving the pressure of this. Square cabin hospital is a set of field mobile medical platform that can be rapidly deployed with medical cabin as the carrier and comprehensive integration of medical and medical technology support functions. “Square cabin hospital” is generally composed of medical functional units, ward units, technical support units, etc. It is a kind of modular health equipment, with emergency treatment, surgical treatment, clinical testing and other functions. Due to its good mobility, rapid deployment, strong environmental adaptability and many other advantages, it can adapt to emergency medical rescue missions. At present, the technical development of the equipment of the quadrangle hospital has received great attention from various countries. Besides this, quarantine tent is also alternative, which help shortage of hospital beds, suach as inflatable shelter, inflatable medical tent. They are easy to be set up and highly flexible

Durable parts: All our parts like handles, anchor rings are welded instead of glue, it’s not easy to peel off. Waterproof roof : Our inflatable tent is with the slant roof .It is easy to drain away from the water in the rain or snow day. Each connect part weld transparent pvc to make sure 100% waterproof for our portable party inflatable tent.

All the size , shape , color of the our inflatable landing air bag are total customized . It means our inflatable landing pad suit any landing surface , ramp , mountain slop and so on. We also can make the inflatable safety barrier on the both sides of the inflatable landing air bag to prevent the people from sliding off the the landing area . 0.9mm pvc tarpaulin for the top sheet and 0.55mm pvc for the other part which are durability ,fire retardant and strength for bike ,MTB, BMX ,skiing practice. It is neither grip, nor abrasive allowing you to land and ride away even with sharp ski and snowboard edges. Read even more information on https://www.joyinflatable.com/.

Our tent is with two workmanship: one is sewing machine (not airtight ) with 0.4mm or 0.5mm or 0.55mm or oxford cloth materials which need the blower to inflate continuously. Another one is by welded machine (airtight) with 0.6mmPVC or 0.9mm PVC or 1.0mm PVC which is only once inflated by the air pump. For the sewing blow-up tent, we usually make the waterproof transparent PVC strip cover the sewing workmanship’s pinhole protecting the rain from coming; For airtight tent, you can don’t worry it is 100% waterproof. If you use the inflatable tent continuously for 1-2 month you can choose the airtight tent; but if you need the tent use several days from one place to another place you can choose the not airtight tent.

Inflatable Advertising tents are famous for their advertising. Current market the inflatable four legs dome tent was be used for the advertising we also call it inflatable spider tent . For this spider tent we manuafture it with two kinds different materials; the legs was be made with 0.6mm pvc and the cover is with oxford fabric. We can print the customized logos on the leg and the cover to achieve the advertising effects strengthening activities or promotions, and the promotion of the exhibition. It is also used in your own backyard for car sunshade or family picnic.

There are three main categories of inflatable stunt airbag: The first inflatable stunt bag, they can be ramp or flat is for the freestyle bicycle motocross(BMX airbag); mountain bike (MTB airbag); freestyle motocross (FMX airbag); and snowboard to practice and improve the back flip’s skill and as protected land for falling on; The second stunt airbag is instead of the foam pit in the trampoline park and gyms. The inflatable stunt air bag is for a landing indoor or outdoor but the maximum falling height will be less than 7 meters; The third air track is perfect for gymnastics, cheerleading, dance, martial arts, yoga, taekwondo, Pilates, exercise, and much more! The gymnastics air track is great for use at home or at the gym.

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Dmca ignored hosting services with Lyrahosting 2023

Jun
19

Offshore server company from Lyrahosting 2023: MySQL has become the top relational database management system (RDBMS). As a free and open-source RDBMS, MySQL powers many of the world’s dynamic web applications and is included in most hosting plans (those who can fulfil your needs are listed here). In fact, dynamic web apps won’t be able to operate without MySQL and web hosting based on this database. MySQL hosting providers offer businesses and individual website owners in the UK the ability to easily access their data and make changes to the database. They allow for: a scalable MySQL database to meet changing market demands; stable and secure versions of MySQL & PHP; cPanel through which setting up email addresses and managing MySQL databases becomes a routine process; no-downtime server updates; and above 99.9% uptime. Read additional info at https://lyrahosting.com/10gbps-servers/.

It is also easy and practical for Offshore Web Hosts to bypass some of the legal barriers which many Hosting Providers in your country may face, such as DMCA takedown notices or other legal challenges based on regional law. Offshore Hosting Providers usually have higher bandwidth rates and more powerful servers. This is because laws regarding the maximum amount of data that can be transferred from a server to a user per month are not as strict as those which apply within an individual country.

If you’re concerned about the cost of switching to cloud computing, you’re not the only one. A cloud-based server’s early implementation costs are a worry for 20% of businesses. But in addition to the initial cost, those seeking to balance the benefits and drawbacks of employing the cloud must also take ROI into account. Easy access to your company’s data once you’re on the cloud can help you launch projects faster and more affordably. The majority of cloud computing services are pay as you go, which should assuage concerns that users would find up paying for items they don’t want or desire. This implies that you won’t have to spend money on the cloud even if you don’t use its benefits. The data storage space required to serve your stakeholders and clients is likewise subject to the pay-as-you-go method, so you will only be given the capacity you really use and won’t be charged for anymore. Together, these elements provide fewer expenses and greater profits. The use of cloud-based apps resulted in cost reductions for half of the CIOs and IT leaders polled by Bitglass in 2015.

Offshore hosting permits individuals and organisations to host their content in a different location from their place of origin. Anonymous offshore hosting is a hosting service that allows you to not only register anonymously but allows you to pay for your hosting service anonymously as well. Sign up process won’t require any personally identifiable information and verification; therefore, your true identity won’t get exposed. All that you need to provide is a valid email address. Anonymous email service might be another privacy strengthening feature to use. You can send anonymous emails with end-to-end encryption with a secure email app like Protonmail. Anyway, your email is only needed to keep you informed of any ongoing maintenance windows and security updates.

Defense against DNS query flood, DNS reply flood, and DNS cache poisoning attacks; source limit. Detection and auto mitigation, Defense against SYN flood, SYN-ACK flood, ACK flood, FIN flood, RST flood, TCP fragment flood, UDP flood, UDP fragment flood, IP flood, ICMP flood, TCP connection flood, sockstress, TCP retransmission, and TCP empty connection attacks. Defense against NTP, DNS, SSDP, Chargen, TFTP, SNMP, NetBIOS, QOTD, Quake Network Protocol, Portmapper, RIPv1, and Steam Protocol reflection amplification attacks. Filters, Location-based filtering, DDoS attack signature database and IP reputation features included.

So, you’ve decided to start a site, but need to find a hosting provider that can supply you with server space. There are many types of hosting services available, made to support different types of sites, so it can get overwhelming. No need to worry, because we’ll talk about the two most popular types of web hosting to suit your needs — shared hosting vs VPS hosting. In short, shared hosting is the cheapest option out of the two, where you’re sharing one server alongside other websites. You receive a set number of resources but are able to sustain a small website without spending too much. VPS hosting, on the other hand, gives you more freedom and performance but it is a bit more expensive.

A few more main advantages of Offshore Hosting: Offshore providers usually ignore DMCA takedown notices which may protect you if your website contains copyrighted material. If you choose to, you can also place your website on a server that is located in a different country than the one where you live. This can be helpful if your website deals with information or services that are restricted in your country or you simply want to offer better quality Web Hosting to customers from other countries.

Manage your own VPS with our VPS Control Panel. Our Vps control panel is a powerful GUI based VPS management system. Our Vps Panel allows you to manage a VPS with utmost security and instant ease. You can Retsart vps, Power on, Power off, Change Root password, fix errors by booting into built in rescue system, reinstall OS template and do much more when you opt for LyraHosting offshore linux VPS. Enjoy increased flexibility and get the performance you seek with SSD storage Offshore servers like ours have an automated VPS provisioning system. VPS stands for virtual private server. This is nothing but a semi dedicated server designed to provide bespoke offshore vps hosting solutions.

A good example of this is the site WikiLeaks. WikiLeaks releases classified government documents to the general public. If WikiLeaks was hosted in the United States, the US Government would have shut them down. However, their hosting servers are in Sweden, a country which provides liberal protection of speech freedoms. The Swedish government cannot legally compel WikiLeaks to divulge their sources. They cannot forcefully take their site down either.

Just about everyone is using their phone to browse the internet these days. And if you really want to tap into the massive opportunities of mobile search, then you really do need to prioritize optimizing your web site so that it looks good on a mobile device. If you are into web development of space, then you are probably already familiar with WordPress and similar content management systems, but for those who aren’t, WordPress is a super awesome, feature-rich and extensible CMS that lets you build mobile responsive websites without having you to write a single line of code.

Improved Security: By choosing an offshore dedicated server, you’ll improve the security of your hosted web services. Dedicated servers have enhanced security because, as unlike shared servers, they serve only one user. When one server has multiple users, it is more vulnerable to malware attacks. But when you’re all by yourself in the server space, your server is way more secure. Want to know more about shared vs dedicated servers? Check out our guide. Discover extra details at https://lyrahosting.com/.

What can you host with our Offshore Hosting Services? You can use our offshore hosting solutions for the following: If you wish to host your data outside of your own country; If you do not want your data or identity to be shared with third parties; If you are seeking freedom of speech; If you wish to host legal age adult content, gambling, movie websites, etc. Our overall uptime of network always exceeds 99.9%. We put extensive time into the monitorization and renewal of all technology to maintain this percentage. Our dedicated team of trained technicians monitor Lyra Hosting’s unique infrastructure 24x7x36 for swift support and on-the-spot issue resolution without the need for wait times.

Why are your servers located in Netherlands? Power costs less in Netherlands than any other European or American city and an offshore hosting service can pass on these savings to customers. LyraHosting is a Company established in the Hosting industry and expanding since 2017. With hundreds of servers, our focus is entirely in the quality and professionalism.

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Top benefits for startups when hiring a flexible CFO with Sam McQuade

Jun
18

Best rated cash flow benefits hiring a flexible Chief Financial Officer by Sam McQuade: The CFO function is evolving at lightspeed. With digital transformation and societal changes, the CFO role is rapidly turning into one of a “Chief Fiduciary Officer”, which is going beyond the traditional financials to look towards the future and lead long term value creation in a world of many unknown risks. Storytelling is a very powerful tool to engage and energize teams about value creation and potential pitfall areas. The traditional path of CFO usually starts with a solid foundation based on technical knowledge and then after about 15 years, the great leaders earn the coveted title.

Focus: A fractional CFO, like an external consultant, comes in to tide your startup over its immediate needs. This means that you can focus better on the task at hand – whether it be an audit, a merger or an acquisition, or a round of raising capital. How to hire the right CFO for startups? Although a fractional CFO isn’t just another freelancer or consultant, the dynamics of hiring one are similar. Begin by looking at CFOs who have worked in the same niche, and also helped companies the same size as yours achieve growth. Additionally, you should find someone who is excited by what you do. Startups are built by people who are passionate about their work, and there is no reason you need to make an exception to this core value of startup culture when you hire a fractional CFO.

A fractional CFO is often brought into a company to help overcome specific financial challenges such as: Cash flow issues; Low gross margins; High expenses; Outgrown existing systems; Need to make cost cuts; Navigating an audit. Create Forward-Facing Financial Visibility: Fractional CFOs are also helpful in optimizing or implementing more forward-facing financial visibility. While many financial professionals such as bookkeepers, accountants, and controllers are tasked with keeping past and current finances organized and well-documented, a CFO focuses on the future. Discover even more information on Sam McQuade CFO.

The CFO reports to the CEO but remains one of the key personnel in any company. In the financial industry, it is a high-ranking position, and in other industries, it is usually the third-highest position in a company. People in this role have significant input in the company’s investments, capital structure, and how the company manages its income and expenses. This corporate officer may assist the CEO with forecasting, cost-benefit analysis, and obtaining funding for various initiatives.

Financial reports including balance sheets and P&L and cash flow statements help both internal leaders and external stakeholders understand the financial state of the business, and it’s up to the CFO to attest that these statements are accurate and complete in accordance with generally accepted accounting principles (GAAP). Although private companies are required to file financial reports with the SEC only if they have $10 million or more in assets and 500 or more shareholders, many businesses create these statements anyway so they’re available should the company seek a bank loan or venture capital or equity funding.

To make you understand it in simple words, let me explain it with an example. Suppose there is a website that allows people to buy and sell products. This website has a smart contract that governs how the transactions will take place. When someone wants to buy a product, they will send a request to the smart contract. The smart contract will then check if the person has enough money to buy the product. If they do, then the transaction will take place, and the product will be sent to the buyer. If the person doesn’t have enough money, then the transaction will not take place.

As you enter each new geography, we help you adhere to the relevant regulatory requirements and stay compliant. In a world that is rapidly changing, we help you identify what that change means for your business and what measures you need to employ to protect it from a range of risks in the new economy.

A DAO is a decentralized autonomous organization that is run by smart contracts on the Ethereum blockchain. It is an organization or company that is not centrally controlled by any one person or entity. Rather, it is governed by code that is written into the smart contracts. This code can be modified or updated by anyone who has access to the DAO’s GitHub repository. To put this into perspective, imagine a traditional company or organization. There is usually a board of directors or executive team that makes all the decisions about how the company will be run. With a DAO, there is no such thing. The code that governs the DAO is open source and available for anyone to view and audit. In this new scenario, an organization can be run by anyone in the world who has an internet connection.

Many small and mid-sized organizations employ a bookkeeper or controller who maintains the financial system and records transactions in an accurate and timely manner. The CPA produces the tax returns and some basic performance analysis quarterly and at year-end. However, this leaves a significant gap in terms of the information and management reporting available. Business owners and entrepreneurs may lack the critical financial information needed for informed decision making; and for external purposes such as presentations to lenders or investors.

Searching to hire your first CFO or need interim coverage? We provide CFOs for urgent very short term objectives and longer term engagements. Customizable with clear pricing so you solve the needs of your business and don’t have to get into a potentially very bad and expensive full time hire. In disrupting the traditional contracted title of CFO, Panterra Finance innovatively offers all its clients thought leadership based on international financial market experiences. Panterra Finance offers a unified international approach to businesses in the Americas, Europe, Asia, and Africa. Eight centrally located offices in the USA, Switzerland, the Middle East, and the emerging African Continent, offers global enterprises Fractional and Interim CFO services backed by a team with a grasp of dynamic world trends. Read more details at Sam McQuade CFO.

In these early years of creating innovations in the corporate C-Suite, Sam McQuade nurtured and created a maverick approach to new finance operations for Stryker as it broke through to the lucrative emerging markets in Central and Eastern Europe (CEE)). While approaching the markets in the growing economies of Poland, Czech Republic, Hungary, Croatia and Romania, Sam McQuade was recognizing the need for Interim and Fractional CFO’s for the avalanche of incubators and startup companies in these underdeveloped economies that were on the cusp of being integrated into modern International Finance systems and markets.

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Eco diapers supplier right now

Jun
18

Best eco boom diapers supplier: ECO BOOM Bamboo Toilet Paper, is made from 100% bamboo fiber which is super soft and ultra-sustainable. And our packaging is 100% recyclable and 0% plastic, making it ideal for environmental enthusiasts.ECO BOOM bamboo toilet paper manufacturer’s products no chlorine,pesticides, B.P.A. and fragrances, suitable for sensitive skin. Bamboo is the fastest growing plants in the world. Its growing speed is 30 times faster than trees, making it the most sustainable products on the market. In addition, the bamboo fibers are rounder and longer, making our toilet tissues smoother and stronger. The most important point is that bamboo can release 30% more oxygen than trees and absorb 35% more carbon dioxide than trees during its growth process. Discover additional details on diaper manufacturer.

One of the leading environmental issues of using cotton is the excessive amounts of water it needs to be cultivated. Bamboo grows exceptionally well with natural rainwater. This makes bamboo even more sustainable than cotton. Bamboo is also organic, making it 100% biodegradable and recyclable. Which means your diapers won’t sit in a landfill for 500 years. They will naturally decompose around 75 days. When they decompose, they won’t leach nasty chemicals into the ground either. Bamboo is a far more sustainable option for diapers.

Don’t Purchase Items That Exploit Marine Life : Certain products contribute to the harming of fragile coral reefs and marine populations. Avoid purchasing items such as coral jewelry, tortoiseshell hair accessories (made from hawksbill turtles), and shark products. Be an Ocean-Friendly Pet Owner : Read pet food labels and consider seafood sustainability when choosing a diet for your pet. Never flush cat litter, which can contain pathogens harmful to marine life. Avoid stocking your aquarium with wild-caught saltwater fish, and never release any aquarium fish into the ocean or other bodies of water, a practice that can introduce non-native species harmful to the existing ecosystem.

ECO BOOM bamboo diapers manufacture of degradable materials, No latex, PVC, TBT or Antioxidants. Natural bamboo compounded in the top sheet and backsheet. Super soft top sheet ensures your baby’s comfort. And Germany material have great absorbing performance to lock moisture away, keeping surface dry. Our bamboo nature diapers/ organic diapers now have new big and small pack option. We’re not perfect, but ECO BOOM diaper manufacturers work hard every day to bring everyone premium products while reducing plastic waste.

The year 2022 is a historic milestone for the United Nations Environment Programme (UNEP) and the global environmental community. It marks the 50th anniversary of the establishment of UNEP as an outcome of the Stockholm Conference. It also coincides with the high-level Stockholm+50 international meeting. These emblematic events serve as an opportunity for the international community to strengthen cooperation and show leadership in the transformation towards a more sustainable society.

Using wipes with plant-derived ingredients is much more gentle on our environment and won’t do half the harm that standard flushable wet wipes will. It’s a small swap we can make to benefit our marine life and local sewers whilst still meeting our skin and body needs. It’s important to remember, no wipes are flushable, and if you substitute them for toilet paper, they still belong in the bin! If we don’t switch to environmentally friendly wet wipes soon we will be in an even bigger ecological disaster than we’ve ever been in before, make the change today!

ECO BOOM bamboo kitchen towel, is made from 100% bamboo fiber which is super strong and ultra-sustainable. And our packaging is 100% recyclable and 0% plastic, which makes it ideal for environmental enthusiasts. No chlorine, pesticides, B.P.A. and fragrances, which is safe to use as a food contact surface. Bamboo is the fastest growing plants in the world. Its growing speed is 30 times faster than trees, making it the most sustainable products on the market. In addition, the bamboo fibers are rounder and longer, making our kitchen paper smoother and stronger. The most important point is that bamboo can release 30% more oxygen than trees and absorb 35% more carbon dioxide than trees during its growth process. Find even more information at https://www.iecoboom.com/.

Before diving into eco-friendly diapers specifically, let’s start with disposable diapers as a whole. And you don’t need to be a scientist to figure out that this popular diaper choice poses some pretty big environmental issues. Most babies will go through about 5,000 to 6,000 disposable diapers before they are potty trained. So what does that impact look like, exactly? According to a 2014 report from the Environmental Protection Agency, disposable diapers make up about seven percent of nondurable household waste in landfills. That amounted to about 3.3 million tons of disposable diapers in landfills in 2018.

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Video social marketing recommendations by Eden Gelt today

Jun
18

Top rated brand awareness marketing guides from Eden Gelt: Posting videos on this social channel is great for professional B2B content. LinkedIn rewards videos content by sharing it with more of your contacts than traditional text or picture posts. If you upload video directly (natively embed it) versus linking to YouTube, you will reach an even larger audience. Here, you’ll want to upload your video directly to their platforms. You can boost your videos and/or run them as ads to get a larger reach but continue to post and repost your videos organically on your accounts. Even if you think your content is all business and not playful enough – get creative and don’t miss these channels as Facebook has nearly 2 billion users and twitter has over 300 million. For Facebook specifically, you can ‘pin’ a post to the top of your post. So no matter how many posts you create after that, this ‘pinned’ post will always remain on top. See more info on Eden Gelt.

GMB gives you the opportunity to publish offers, events, services and your product line to your listing and maps. This lets you engage with your searching audience in almost real-time. These local posts give you the power to engage with your customers in real time. Importantly, local posts allow you to broadcast your specials or any time sensitive announcements that can benefit you and your customers such as a flash sale. Monitor your progress through “Insights” – analytics provided by GMB. The analyzing feature lets you know how customers found you, where they found you, who asked for directions and who called. This will give you valuable information on how to craft your local posts, where your customers are searching and how, which will help you with any digital marketing needs. Tracking how your business is reaching customers and potential customers is important because by analyzing this data it will give you the tools you need to maximize your reach by the data.

Increasing Your Brand Awareness on a Budget: In today’s environment, budgets are tight and you have to get the biggest bang out of every dollar spent. Learn how you can be increasing your brand awareness on a budget. You know you have to brand but now is not the time to hire out, you can barely cover payroll. Don’t lose hope, here are a few simple things you can do without breaking the bank. Why Brand? Let’s start with the basics – the “why”. The point of branding is to showcase what makes you different from your competitors. Marketing conveys your unique value and consistency increases the power of your brand.

How To Improve Your Brand Communication Strategy On Social Media? Social media plays a huge role in the lives of consumers. It has been estimated that 2.62 billion people worldwide use at least one social media platform and the average time spent amounted to 135 minutes per day. According to Forbes, personal branding is now more important than ever and, if managed effectively, will give you an edge over your competition and allow you to build trust with potential clients. Brand communication is therefore key to creating a solid and trustworthy image. Read additional details on Eden Gelt.

I’m with you. If you’re like me, videos featuring you as the star can be uncomfortable to create and even watch. But you’re in luck, if you’re a business professional marketing to other business professionals you only need to provide 1-minute of content. B2B videos 1-minute or less perform best with 68% of your audience watching the entire video. Even if you’re a business that is marketing to consumers (B2C), keeping it short is the rule since 60% of watchers will tune you out or turn you off after the 2-minute mark. So now that we know we only need to generate video content of 60-seconds (give or take), let’s get started.

Law of Reciprocity: In a book written by renowned professor and author Robert Cialdini, Influence: The Psychology of Persuasion, the “rule of reciprocation” states that if someone gives us something, we feel obligated to give something back. It is an inert tendency in humans to feel compelled to reciprocate when given a gift (whether it is a gift, act of kindness or unexpected free item). This means when we give something of value away free, our core consumer should give us something in return. This may equate to future business, a referral or brand loyalty.

Online Services: When the pandemic hit, Peloton offered 90-days free of their in-home workout app – up from 30-days previously. This allowed potential users to try their program and get hooked. After the free trial was up, it was just $12.99 a month – who wouldn’t continue? Moz, a software platform for digital marketers offered a free trial with no commitment other than signing in. This showed off their capabilities and made users feel compelled to commit to Moz when they were ready for digital software. Hubspot, Amazon Kindle, LinkedIn, Google, Canva and others offer free tools and platforms with the strategy of ‘free’ and reciprocity in mind.

Reviews Make it or Break it: Did you know that 90% of consumers research online and rely on review sites before making a purchase? Google reviews make it or break it for your business. We live in a world where everybody Googles everything, and ratings can make or break your business. Just a half star increase in your rating is equivalent to a 9% increase in revenue per Harvard Business Review. If your business was a restaurant, Berkley economists found that a half star improvement makes it 30-49% more likely that a restaurant will sell out during peak hours. See extra information on Eden Gelt.

Directly communicating with their consumers, mainly through Social Media, is a tactic companies are increasingly resorting to during the pandemic. This brand communication strategy was in place before the pandemic struck. But with more of us being forced to use Social Media as our main form of communication with friends and loved ones, it has become increasingly important for brands as well. For example, Reebok used Twitter to establish what home workout equipment their consumers are likely to own. By utilizing Twitter, Reebok is able broadcast their newly established series of home workout routines based on the consumer responses.

3…2…1…ACTION It’s game time and there is no fancy equipment required. Are you ready to film? Just take out your handy phone, iPad or computer and let’s start rolling! Depending on the type of content you are looking to share, you can record 1-minute clips straight through or you can film individual segments and patch them together with film editing software such as iMovie, Open Shot, Movie Maker 10 and more. If you’re not handy with editing, you can hire someone (or recruit your children). You can also just publish raw and real footage. Depending on your business type and brand, sometimes having unedited content may even help you connect better to your client base.

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