Business News Network

Small business marketing tips and tricks with BrokenMoonMedia

Dec
26

SEO advices with BrokenMoonMedia? Local SEO is a powerful lead generator for small and medium business. In 2020, 97% of customers search online for a local business. Local search statistics reveal that 54% consumers do this at least once a month, while 12% search for a local business every day. From that search, 72% of people will visit a store within 8km of where they are. Whether you’re an independent small business, a service-based business, or a local business without a storefront, local SEO is the key to driving more people to your store.

What is Local SEO? Local SEO is an act of optimizing your local business website so that you are found for the local searches in Google that are most relevant to your business. What is the difference between local SEO and organic SEO? Organic SEO is the practice of optimizing your business website to make it search-engine compliant, and get it ranked in SERPs for the relevant keywords. Local SEO is more about building relevant signals around a particular location. Organic SEO has its goal to get ranked as high as possible for a set of target keywords whereas local SEO aims to get into the local listing packs.

To gain trust and authority online, links are huge. This goes for inbound and outbound links. Search engines love seeing activity going both ways from a website. Of course, when focusing on search optimization we focus heavily on inbound links, also known as backlinks.

At Broken Moon Media, our business is helping your business get found by your potential customers. Whether you need help with SEO, need social media support, or need to change up your entire online presence, we’ve got programs and services you need to make your business stand out. To create and engage in processes that promote local businesses and brands that share our vision of making the world better by operating in a spirit of altruism. Promote businesses and brands that strive to give their customers more value in their products and services than they seem to charge for it. Find additional information on https://brokenmoonmedia.com/.

The initial investment you make towards an affordable search engine optimization package will not break your bank. The best thing about it is that you will see results. Often times, by simply optimizing the user experience we can increase conversion rates, so essentially your website is getting more orders from your existing traffic. Another important element worth mentioning is you will have zero penalties from Google. When you opt for a cheap SEO service, where you are offered a small initial cost, you will not see any results, but rather a headache and empty promises. Google penalties may also be incurred due to their unsophisticated SEO tactics. The results will be much more expensive to fix later.

Creating video content is more comfortable than ever today. There are online tools to help you create video content for your business. Some tools come with ready-made templates to fit your needs – you can actually create a professional video within a few hours single-handedly. So, come with more video content this year, get more exposure in search engine results. Google has also started showing videos as snippets in answers to search queries. As a result, online businesses must use video content for their SEO strategy. When producing video content, make sure Googlebot can understand what your video is all about. Add a corresponding text reference in all your videos along with relevant keywords, meta descriptions, and titles.

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Convention and trade show booths best rental provider

Dec
23

Custom trade show displays best rental firms? If you can’t think of a simple slogan like the one mentioned above, it may be easier for you to use graphic images for this job. Think about what you do and why you think people should want your products or services. What does that look like? You’ll still need to include your brand and company, but including a logo or a graphic image is a smart move. You’re making it easy for people to see something that may stick out in their brain and remember you. Remember that people are either at trade shows to attend them or to exhibit their products and services. Figure out what types of problems you may be able to solve with what you’re offering in your booth and make that the focus of your banner. This will help people realize they need to come to your booth and may make them see you as sticking out above the others!

Our 20′ ModLite trade show booths are lightweight displays constructed with easy-to-assemble modular aluminum extrusions combined with high quality graphics to create a sleek, modern, professional look. Our Truss displays provide a modern, professional, and industrial appearance at any trade show event. They require NO TOOLS for set up. Some can even be reconfigured in multiple ways using the same parts. With a fully recyclable steel frame, our Truss kits are both an economical and eco-friendly exhibit choice. Our Slatwall displays are lightweight and are perfect for clients needing shelving or slatwall for merchandise. Capatible with all industry standard hardware, our Slatwall booths offer both strength and flexibility while still weighing 50% LESS than standard slatwall displays.

What are the most important considerations in planning a trade show booth that stands out on the convention floor? With so many companies competing for your potential client’s attention at a trade show, it is important for your trade show booth to look attractive and draw attention, clearly showing WHO YOU ARE and WHAT YOU’RE SELLING. You may only have a few seconds to grab a potential client’s attention before they’ve moved on to the next exhibitor. Attractive displays, bold messages, and large format graphics help grab the prospects attention! Infinity Exhibits has professional designers to assist you with eye catching graphics, stand out logo representation, and ensuring that your booth is designed specifically for YOUR target market. Contact us now for a free 3D rendering so we can assist you in the design of a booth that WILL stand out from the crowd on the convention floor. Find more info at the best trade show displays.

Most importantly, create an experience that will keep people at your booth and make them come back for more. You can create a schedule of events at the booth, such as product demos, guest-speaker hosted sessions, theme-based meetups, and happy hours. You could also go all out and create an “event within an event” with things like celebrity workout classes, mixology lessons and cooking classes with prominent chefs. And now that you have all these great things going on at your booth, make sure you are finding ways to promote it and all this exciting activity. Most trade show organizers will offer ways to advertise on the platform, so take advantage of these opportunities and fill up your booth with visitors. You could also expand your reach by posting your booth events on your social media channels.

When it comes to looking for a trade show booth rental company, there are a lot of unique qualities that should be considered that are separate from what you would want to look for when building a custom trade show booth. While a rental booth will not come with as much commitment as a custom trade show booth, you still want to do your due diligence to ensure you get a quality product.

Once you identify the type of booth you will be occupying, you should think about the signage. That involves establishing how the name of your brand should be presented on your booth in a way that it is visible to the attendees even from a far distance. If your budget allows it, you can go for neon signs that will really attract the attendees. Another way of minimizing costs without sacrificing an excellent trade show event presence is to avoid too many print signages and go for digital graphics and presentations. Since most booths have limitations when it comes to hanging posters, going digital will give you more booth space to utilize when you do not have those print signages.

Capture attendee’s attention with stylish designs, signage, hanging banners and a variety of colors and textures. We use materials that don’t add unnecessary weight to your trade show displays. We also use only what is necessary to fulfill the needs of our clients marketing objectives. The InfiniLite, Slatwall, TruLite and InfiniTruss lines requires no tools for setup in most cases. Provide lightweight, affordable, easy-to-assemble trade show displays that stand out from the crowd and help our clients succeed! We’ve been saving our clients money for over 20 years, providing them with trade show display systems that are budget-conscious, yet don’t compromise on presence or style. See additional information on https://www.infinityexhibits.com/.

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You can get free Instagram auto follow followers with growing tricks

Dec
17

How to get more auto follow followers on Instagram guides? It sounds obvious, but it deserves to be said: Don’t be afraid to occasionally ask your audience to follow you. The same way YouTubers ask their viewers to follow them at the end of their videos, you can also ask viewers to follow you for more content. Sometimes people might really enjoy what you put out on Instagram, but need a nudge before they actually follow you. Sometimes you just need to remind the users of a platform that they can subscribe to get more in the comments of a post. You can also do this in your Instagram captions or even work it into your content by pitching what your audience will get if they follow you or hinting at content that’s coming up that they won’t want to miss.

Did you know that your Instagram caption can be up to 2,200 characters long? That’s a whole lot of space to share with your audience. One of the factors that affects how your Instagram post performs in the algorithm is “time spent on post.” So one of the easiest ways of improving your Instagram engagement is simply writing longer captions! We teamed up with influencers marketing platform Fohr to crunch the numbers and determine just how much caption length impacted engagement. Last year, we saw a great new trend of brands and businesses really taking advantage of this character count and writing longer, more in-depth captions. Some even had to continue their caption into the comments section!

So which hashtags should you use? Just like with Twitter and other social sites, users on Instagram use certain hashtags over others. If you use popular Instagram hashtags within your photos, you’re much more likely to reach new users and be discovered. If you looked at the list above and said, “But none of those apply to my products or brand”, you’re likely correct. Using hashtags is one thing, using the right tags is a completely different thing. Popular tags like the ones listed above will likely net you additional engagement and likes, however they will not lead to increased long-term engagement, new interested followers, and most importantly, sales. See additional details on Instagram robot.

Remember that Instagram is first and foremost, a social space. And the best way to let the Instagram algorithm know you have a “relationship” with another account is to like, engage, and comment on other brands’ posts. Take for example Later and Fohr – while we may have completely different businesses, there is some strong overlap on who our audience is and what they’re interested in. They could be small business owners interested in Instagram marketing, or influencers looking to build relationships with brands. Plus, we collaborated on special projects and support each other’s work. So it’s easy to see why a new Later follower might also be interested in learning more from Fohr!

Get more attention, followers, and interaction on every video you post – on the fly. We can help you achieve the levels of Instagram success you’re after, without breaking the bank – and in fact, without spending a single dime in the process. Are you ready for lots of free Instagram video views from real people that are actually interested in the content you’ve invested so much energy into creating? Get started with a free account and grow your profile the right way. No matter what you’re trying to do with your account and profile – it’s undeniable that video views can play a huge role in helping you achieve your Instagram goals. Here are the top 3 reasons that force people to try and get more views for their videos. Discover extra information on here.

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Advertise your business on a best services web directory

Nov
25

Get more visitors for your website on a best quality service directory? We will discuss about marketing solutions for your business. By implementing local SEO strategies, you’ll have your local website show up in SERPs and enjoy several benefits including increased traffic, and improved online visibility and brand authority. But then you will get another question, Why Local search is important? 4 out of 5 consumers use local search to find what they look for; 50% of people who did a local search went to a physical store within a day.

Google says to use words in URLs that are relevant to your page’s content. Using the query you’re targeting is usually the easiest way to do this. Google says to avoid using long URLs because they may intimidate searchers. For that reason, using the exact target query as the URL isn’t always best practice. Just imagine that your target keyword is “how to get rid of a tooth abscess without going to the dentist.” Not only is that a mouthful (no pun intended), but it’s also going to get truncated in the search results. Removing stop words and unnecessary details will give you something shorter and sweeter while keeping the important words.

Pen.io’s approach is also rather different from its contemporaries. Unusually, it doesn’t require a login – instead, you define a URL for a post and set a password. Images can be dragged into place, and you can create multi-page posts using a tag. And that’s about it. Really, it’s a stretch to call Pen.io a blog in the traditional sense, but it’s a decent option for banging out the odd sporadic post, especially if you don’t want any personal info stored.

Our quality service directory is used to promote the best businesses out there dedicated to perfecting their craft and providing truly quality services. We encourage our businesses to not only list their companies, but also to network amongst each other to grow their communities. Please call our dedicated team if you have any questions or concerns. Below you will find all of our quality services, please feel free to navigate each one and network with our professionals. If you would like to have your business listed please go to the “Get Listed” tab and submit our form for your business to be reviewed: See additional details at Business Services Directory.

Regardless if you whether you get a link to your site, contributing to other blogs should pique your audience’s interest. If you manage to write a top-quality post, expect traffic to start flowing to your site once it goes live. Traffic is the lifeblood of any online business or blog. Something as simple as a guest post can potentially translate into sales if you do it the right way. Optimize your website’s landing pages, CTAs, and other elements to boost your chances at conversion.

Email marketing is one of the most popular types of digital marketing. To put it shortly, it’s the use of email for promoting one’s products or services. If you go a little deeper, email marketing might also refer to building relationships with your customers. Ideally, emails you send out to your clients should not only speak at them but also encourage meaningful interaction with your brand. Notice how the guys from Buffer start a meaningful conversation by asking their readers’ opinion in their emails. There are many things that contribute to the success of your email marketing strategy, from the content you create to the time you send your emails. One thing is certain, though: email marketing is far from being dead and should definitely be part of your overall digital marketing.

Regardless of the type of website you plan to create, a portfolio, a landing page, a personal blog, or a magazine-style site, you can apply these design principles to bring your website’s design to a level closer to enhanced readability and user experience. This will get you on your way to getting that professional-looking Web site; fast! So the first thing to keep in mind here is font choice. According to Masters of Digital Geelong, when designing websites intended for a general audience one should use sans serif fonts such as Roboto, Open Sans, Proxima Nova, Arial, or Helvetica and not Times New Romans or Playfair Display. This is really because sans serif fonts are easy on eyes, more recognizable, and therefore simpler to read. And that is what you want for your audience. You should also limit yourself to a max of three different font types for your entire website, and you should try and use a minimum font size of 16, which is generally considered the easiest for online reading.

Getting your customers to write glowing reviews for your business doesn’t just optimize your Google My Business presence; it also encourages more local customers to buy from you. BrightLocal’s 2017 Local Consumer Review Survey reveals that 85% of customers believe online reviews as much as personal recommendations. Send a post-purchase email or text asking customers to write a review (but only after you’ve screened them via an internal survey to ensure you’re not approaching dissatisfied customers) Respond to existing reviews in a professional way, thanking reviewers and addressing complaints in not-so-favorable reviews Note: Google says it’s okay to ask your customers for reviews while Yelp actively discourages it. Voice search will grow rapidly in the coming years. Therefore, in local SEO, it’s vital to optimize for how people ask questions when they speak into devices, as opposed to how they type out their searches. Discover additional details on here.

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Extra marketing reach from explainer videos

Nov
23

More marketing reach with 2d animation videos? Hands down, one of the most desirable attributes of a robust marketing strategy, cartoon or not, is versatility. And animation allows you to keep tweaking and tinkering with your piece long after you’ve entered the post-production process. Giving you a lot more opportunities to get the video just the way you want it! Flexibility that no live-action video can’t truly match. Say you arrive at the final piece and need some changes to account for how your overarching marketing approach has changed during your video production. Late-stage changes and revision in live-action pieces can be hard to accomplish, with scheduling conflicts and prohibiting costs. Animated marketing cartoons do away with these problems. All the pieces of the puzzle are readily available at all stages for the animators and illustrators to tweak and switch as needed.

Before looking at do’s and don’ts for a productive and worthwhile explainer video, one should first understand how to make an explainer video. How to make an explainer video? Writing a script : Making an animated explainer video is started by writing an elaborate script. The script must target customers’ needs and finds out how to address them. It’s important that companies do their research first. After completing the writing of the script, the next step is recording voiceovers. A professional voiceover should suit the tone of the brand and audience of the company.

For brands its essential to recognize that video content is the most preferred content type on social media these days, and since 73% of consumers claim that a brand’s social media presence and activity affected their purchasing decision, leveraging 2D animation for social media is a step in the right direction for businesses. Any business owner would understand why it is vital to respond to consumer demand, and in the age of globalization where consumers have unlimited choices and alternatives, businesses that respond the quickest to these trends can make the most out of them. See extra information at #2d animation.

What is Video Marketing? Video marketing is simply the use of video for business marketing, be it directly or indirectly. This can mean using video content as a marketing tool to attract followers, raise awareness about your brand or product, drive leads to your site, or generate greater sales. Video content can be hosted on owned platforms such as your website, blog, or social media platforms, as well as third-party sites such as Wistia, YouTube, or Vimeo.

Nuts and bolts of video marketing: Now that we’ve taken a quick look at the history of business videos, let’s focus on understanding exactly what is an explainer video: A short definition says it’s the cheapest, easiest way to spread a message or sell a product. Explainers are short clips – usually between 30 seconds to a couple of minutes long – that teach a concept or promote a product or service. Since people’s attention spans are so short, successful marketing messages need to be brief and memorable. Read even more info on animation video.

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Top mail email sender desktop software

Nov
14

Top bulk email sender software? Email continues to be one the best ways to reach out to your customers and potential leads alike. There are several benefits to planning out the perfect email marketing strategy for your business: Email marketing allows you to segment your customers into different lists based on their preferences to send highly personalized content. From crafting the perfect subject line to images that resonate with your customer, and valuable content that helps your audience, email is the perfect channel to drive engagement. Adjust your messaging for different audiences so your emails are always engaging. Ignore the impulse to push for a hard sell too early in the process. Cultivate a strong foundation of trust between your brand and the recipient first, and create a bond with your customer than can grow over time.

What Is a Typical Open Rate? There really isn’t a typical open rate. But that answer isn’t super satisfying and doesn’t really tell the entire story. See, the open rate can vary due to how it’s measured, the size of your list, how often you send emails to your list, the industry you’re in, and any number of other factors. Even within your own email campaigns, you’ll find that your open rates vary. There are a couple common trends we know about, though, based on the data that’s already out there. First, a larger list tends to mean lower open rates. This happens because larger lists are typically larger in scope, meaning that you have more people who are “kind of” interested in your brand instead of diehard fans. The other thing we’ve seen is that open rates for nonprofits, churches, sports teams, and entertainers tend to be higher than average. This happens because these types of consumers tend to be very interested in any news about their favorites in these areas. The general rule is that the more niche the topic, the higher the open rates are going to be.

CBT Mass Email Sender as a very robust set of filters that will enable you to add domains, keywords and characters to the blacklist. CBT Bulk Email Sender will then skip all the email addresses containing any of the keywords inside your blacklist. You can also add blacklisted emails to your blacklist. These can be the people who have unsubscribed from your emails or simply do not want to be contacted. You may want to exclude emails with the following: spam, copyright, dmca, subscribe, example, domain, john.doe, example, company, host, proxy, $, %, mailto:, .gov, etc. You can also skip email addresses with more than X number of characters and only send one email per company domain name. Discover extra info on ClickSend.

Our direct send feature will bypass your SMTP servers and will try to send your email directly using your system’s DNS. This feature will act as a helpful fallback sending feature in the event that your SMTP servers are not working. Generally, when CBT Bulk Email Sender encounters a non-working SMTP server, it will try to send your message using another SMTP server. The direct send feature is particularly helpful if you do not have many SMTP servers.



If you’re not segmenting your email list and sending targeted messages just to certain segments, you need to start. Don’t just send the same email to everyone. You want your subscribers and customers to think that you know them better than your competitors ever could. If you’re just sending out blasts to your entire list, your emails are either going to be too niche or too broad. Relevant emails are the ones that get sales and inspire subscribers to take action. If you’re sending the same email to your best customers that you’re sending to your lapsed customers, neither of them is going to feel important. But to be able to send relevant emails, you need to segment your email list. Discover more information on here.

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