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Behavioural Capitalism is a variant of capitalism in which human action becomes the most important factor for the production and provision of goods and services. In isolated cases, and this should be noted, there are already further attempts to give the new era a verbalized form, of which in particular Shoshana Zuboff’s concept of SurveillanceCapitalism is to be mentioned, but this, and forgive me this word, does not go far enough to sufficiently explain the corresponding global changes and also concentrates strongly on possible negative aspects of a raging development, which can be both a blessing and a curse, the truth usually lies in the middle.

Behaviour means acting, tolerating as well as not acting. The processes can be conscious or unconscious. It is influenced and produced by stimuli. They were the great behavioral capitalists. Now they analyse the homo stimulus and try to generate information or data on the basis of its behaviour or to offer or mediate products and services. Tailored to the individual. The raw material “behaviour” became a production factor. You can see this Video explaining what Behavioral Capitalism is.

Behavioral Capitalism concept was created by Andreas Herteux, a german economist, philosopher, publicist and author. Andreas Herteux founded Erich von Werner Society , a group dedicated to constantly analyze the global situation, arrange it, prepares it and designs appropriate models as well as theories for the representation of the reality. The Erich von Werner Society makes a significant contribution to the understanding of current and future world events. Read more on Behavioral Capitalism.

The storage of behavior as well as the processing to satisfaction and prognosis products take place in the behavior factory. So much for the basic definitions and the history of development. In the following, the functionality and the value creation process of behavioral capitalism will be examined in more detail.

The presentation of this development was deliberately neutral, as it entails both opportunities and risks. The embedding of the individual in his own world, which serves his own fulfilment of needs and self-realisation, is at first not negative, especially since this does not have to be designed in a closed way. On the other hand, of course, there is a central world of who ultimately controls the stimuli and the data and whether the behavior or even one’s own reality is manipulated. This, like the model of behavioral capitalism, is now to be released for discussion. You can buy the book on Amazon : Behavioral Capitalism on Amazon – Direct Link(no affiliate).

The Erich von Werner Society assumes that the planet and the people on it is approaching a new era. These changes are because of or are accelerated by factors, which in combination and interaction with each other will trigger a new era: Overpopulation and missing life perspectives (e.g. due to the demographic development on the African continent). A couple of the world’s most urgent problems : AIDS: HIV/AIDS is an epidemic, in which more than 36.7 million people are living with the disease. About 2.1 million children currently have the disease, and in 2016 alone, one million people have died. The prevalence of AIDS is still alive; however, many international organizations have contributed to its decrease in recent years. Children are key to our future success, yet many across the world do not have access to some of their most basic needs and approximately six million children die each year before reaching the age of five. Child health and education go hand in hand. Malnutrition of children leads to permanent physiological damage, known colloquially as ‘stunting’. Children who are hungry cannot concentrate and, thus, cannot learn. Children who are chronically hungry develop cognitive difficulties, which means they might never be able to achieve their actual academic or professional potential.