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Cash discount program and selling advices? Paying with plastic will be a slightly different process than before. To encourage consumers to use cash and offset the costs of accepting cards at the merchant’s place of business, a surcharge will be imposed upon the customer at checkout, increasing the cost of the purchase for the consumer. In this situation, the consumer is able to use the convenience of plastic and the merchant is able to offset the fees that are incurred when accepting cards to help their business and increase their margin.

There’s an incredible amount of emotion that goes into B2C sales. Consider small businesses selling their product for the first time, or the first time someone buys a car. There is so much riding on that one transaction because it’s based more on emotion. B2B sales can be rather cut and dry—strategic and rational. There is a strategy in place to ensure the sale happens, and again, there’s multiple stakeholders on each side to help move the buying process along.

When you use the Cash Discount Program, you must make it known that you offer cash buyers a discount on the total cost of the items and customers paying with a credit card pay the full, listed price. This isn’t a surcharge – you aren’t penalizing credit card paying customers. Instead, you’re offering cash discounting or rewarding cash-paying customers. You have a product listed for $20. John comes in and buys the product for $20, paying with a credit card. John pays $20. Jan comes in and buys the product for $20, paying cash. Jan pays $19.20 because she gets a 4% discount for paying cash. Read even more details at Cash Discount Merchant Services.

Be proactive: Clients want to know that you’re thinking about them. They want to feel special. Too often financial advisors and bankers let too much time pass between talking to their current clients because they don’t want to be viewed as a pest or come across too salesy. However, your clients want your advice. Be proactive and give it to them. If you read something on LinkedIn’s Financial Services blog that you think is applicable, send it along. If one of your clients is looking to expand in the Chinese market and you read an article about U.S. companies trying to break through, highlight the important part and suggest a phone call to discuss the implications. Don’t sit back and wait for your clients to reach out to you. Stay in constant contact. This will strengthen your relationships, help you uncover new opportunities, and protect your clients from your competitors.

Perhaps one of the easiest places to find a senior discount is at your favorite restaurants. Though most chains offer discounts across the board, many smaller locations will as well. Be sure to ask about special event savings days or early dinner discounts available. Restaurants typically will advertise these discounts. Uno Pizzeria & Grill: Customers age 55-plus can get deep discounts on their deep-dish pizza (and other menu items) at this restaurant chain. Eligible customers can join the Double Nickel Club on the company’s web site and get a generous 30% off their bill every Wednesday. Walgreens: Shoppers 55-plus, and all AARP members, receive 20% off all eligible purchases on the first Tuesday of every month. This is one of the more generous retail deals around, says Lindsay Sakraida, director of content market at DealNews. “You can plan around it,” she says. Kohl’s: Kohl’s offers senior discounts every Wednesday. They can be up to 15 percent off. They allow seniors to combine these discount days with coupons to save even more.

Selling the Terminal on Lease: Now that your merchant is hooked on your offer, this is the time you sell him the terminal on lease and get a monthly rental income. You can tell the merchant to automate his cash discounting process with this terminal and make life easier. However, these payment processors are tough to program for specific functions like deduction of a set fee. So you can ask him to pay you a monthly fee for the terminal and justify this fee by telling the part about handling programming of the terminal. This can be just $29.95, which the merchant will gladly accept as you just saved him from paying $300 a month so he can at least pay 10% of it for the added benefit of terminal. So this is how selling cash discounting program works and how you can get that Mercedes you want. Read more details at https://www.shawmerchantgroup.com/.