Trudy Darwin PR or the growth of a tech PR agency in London
Integrated agency with Trudy Darwin PR? Is your tech company or startup struggling to break into a new market? Do you need a way to showcase your brand and create the initial growth needed to stake your claim in a market that is flooded with other, already established, tech firms? This is a very common scenario for many new tech companies and, whether your business relates to the growing fintech industry, blockchain or web dev tech, it can be challenging to get the start you need to establish your brand.
Best tech PR trends for 2020 – 2021 ? From tracking domain authority scores of backlinks, brand mentions, readership numbers, social shares, to monitoring spikes in your inbound traffic and more, we can understand how our message is received and who it is received by. Then, using that information, we can adjust our PR campaign accordingly.
TDC is thrilled to announce we have been shortlisted for two Global Marketing Awards in 2020 for Best Integrated Campaign and Best Global PR Campaign. The Global Marketing Awards recognize and celebrate the world’s very best marketing agencies and most innovative campaigns across all marketing channels, regardless of where an entrant is located across the seven continents. The awards will feature 36 categories, and winners will be announced virtually on October 15, 2020 in an online celebration of excellence. The judging panel comprises of several stellar marketing experts, many brand side marketers, who know what it takes to shine and succeed in a competitive world. A Global Marketing Award recognizes the best in world class marketing. See extra details at Integrated Agency.
Client expectations must be set before any agency can begin to write up a thought-leadership article. That’s because PR clients often want to push how great they are, and how fantastic their products are. Whilst they may be great, editors want to receive content that’s informative and which focuses more on the issues of the day and how to overcome them than on the sales pitch of any company or any individual. This principle applies to placing any kind of thought-leadership article – whether it’s about how to make the most of the blockchain, investing in crypto-currencies, securing the cloud, Wide Area Network (WAN) data acceleration, or about the latest consumer trends.
Our proven Public Relations and Journalistic strategies have supported Fortune 500 companies and have launched over 40 startups into international markets. Business and technology editorial coverage in influential publications is the fuel to your digial media campaign. With the media’s validation, you can promote and influence return across industries, sectors and markets. Read additional details at Trudy Darwin Communications.
Journalism has changed dramatically in recent years. The evolution of social media and citizen journalism — when ordinary people report on newsworthy situations — there is often very little, if any, fact-checking. Because mainstream media is no longer our only source of news, professional journalists are faced with the challenge of credibility. There is no shortage of companies and startups who want coverage, but journalists rarely have the time to research, check for accuracy and write the compelling article you want and need them to. For this reason, we see a push from mainstream journalists for more vetted sources. Cision’s 2018 global State of the Media report found that globally, 75% of media say that ensuring content is 100% accurate is most important for their organisation, even more than being first to publish.
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