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Erich von Werner society and Behavioral Capitalism

Oct
30

Behavioural Capitalism is a version of capitalism in which human behaviour becomes the most important factor for the production and provision of goods and services. In isolated cases, and this should be noted, there are already further attempts to give the new era a verbalized form, of which in particular Shoshana Zuboff’s concept of SurveillanceCapitalism is to be mentioned, but this, and forgive me this word, does not go far enough to sufficiently explain the corresponding global changes and also concentrates strongly on possible negative aspects of a raging development, which can be both a blessing and a curse, the truth usually lies in the middle.

Behaviour means acting, tolerating as well as not acting. The processes can be conscious or unconscious. It is influenced and produced by stimuli. Basically, it has always been a production factor, atleast in these areas, and it is with this very idea that we can approach this new form of capitalism, because the recognition that the needs and behaviour of potential customers are an important component of being able to offer and sell products and services effectively is neither original, nor does it require more in-depth study. You can see this Video explaining what Behavioral Capitalism is.

Behavioral Capitalism concept was created by Andreas Herteux, a german economist, philosopher, publicist and author. Andreas Herteux founded Erich von Werner Society , a group dedicated to constantly analyze the global situation, arrange it, prepares it and designs appropriate models as well as theories for the representation of the reality. The Erich von Werner Society makes a significant contribution to the understanding of current and future world events. Extra Details at Behavioral Capitalism.

The data volumes obtained are now stored in the behavioural factory, a metaphor to represent a complicated and decentralised processing process more plastically, and processed in parts into products. Forecast products as well as satisfaction products are produced. Forecast products are used to estimate the future behaviour of an individual. A typical example would be a user of a social network who is interested in hiking, presents photos and documents participation in events. The algorithm can now read this data and supplement it with other information such as age, place of residence, brand inclinations, style, etc.

The presentation of this development was deliberately neutral, as it entails both opportunities and risks. The embedding of the individual in his own world, which serves his own fulfilment of needs and self-realisation, is at first not negative, especially since this does not have to be designed in a closed way. On the other hand, of course, there is a central world of who ultimately controls the stimuli and the data and whether the behavior or even one’s own reality is manipulated. This, like the model of behavioral capitalism, is now to be released for discussion. You can buy the book on Amazon : Behavioral Capitalism on Amazon – Direct Link(no affiliate).

The Erich von Werner Society thinks that the society is approaching a new era. These changes are because of or are accelerated by factors, which in combination and interaction with each other will trigger a new era: Change of the environment (e.g. due to climate change, resource exploitation, environmental degradation). Some of the world’s most urgent problems : Global Poverty: Poverty is an overarching world issue that affects infrastructure, health, education, human rights, etc. Roughly one billion children live in poverty, and 80 percent of people live on less than $10 a day. Additionally, every 10 seconds, citizens across the globe die due to poverty-related issues. Dismally, the gap between economic and income disparity among countries is widening. The number of hungry people in the world has increased over the last few years. One in nine people in the world habitually go hungry, and, as a result, suffer from nutritional deficiencies. Food security is the biggest threat to the overall health of the human population, more so that malaria, tuberculosis or HIV.

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