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Best rated CRM software reviews today? Ontraport is a business automation software that offers an all-in-one experience. It includes tools for customer relationship management (CRM), email automation, and email marketing. The program is a great solution for both small business owners and solopreneurs. It puts an emphasis on the five phases of the customer life cycle – attract, convert, fulfill, delight, and refer. The service even includes graphical campaign maps for planning and keeping track of your customer interactions. Discover even more details on ontraport vs activecampaign.

That said, you’ll notice the company has made a good attempt at building a clean interface. I like the fact that Ontraport comes with a minimalistic design, which makes it easier to navigate around the platform. The main dashboard, however, might feel a bit cluttered because of the numerous default figures. You get to view all sorts of performance analytics generated from your campaigns. On the bright side though, at least Ontraport allows you to customize the dashboard. It essentially provides a drag and drop editor for organizing your dashboard layout, as well as specifying the type of reports you’d want to view. Now, as you start navigating around the platform, it becomes apparent that things might not be as simple as you might have previously imagined. Ontraport is a pretty extensive automation software with numerous tools and features that could overwhelm you.

A slightly confusing interface is one of the letdowns of this software. It’s not user-friendly or smooth enough to be good for a first time user, adjusting to it may take weeks or maybe even months. However, if you have the time to learn its features, this software will come in handy in a variety of ways. Ontraport and Aweber are miles apart from each other. Despite being limited in features, Ontraport holds up well against Aweber. It offers more value for money, has superior integration features and it is easier to operate. Customizable template options are the only areas where the latter software has the upper hand.

Ecommerce: The Ontraport ecommerce function makes selling both digital and physical products simple. It helps you with everything from order forms to processing transactions through all kinds of integrations. The platform gives you a chance to choose between subscriptions and different payment plans. Plus, you can include stuff like coupon codes and upsells. Ontraport also has a built-in payments tool that makes the financial side of running an online shop even easier.

Today we are taking a different route with our Ontraport review since the service is seemingly like no other marketing software we’ve reviewed so far. What do I mean? Well, here’s the interesting thing about Ontraport. While it understandably touts itself as an email marketing service, Ontraport doesn’t operate like a typical email marketing solution. It, instead, feels like a CRM software that happens to offer email marketing tool capabilities. Hence, I like to think of it as a CRM platform first, and then marketing automation comes second. Ok, I know what you might be wondering at this point. Haven’t we already reviewed an array of other automation software solutions that combine email marketing with CRM?